Flexible visual identity that represents
the universality of human experience
Aalto Experience Platform
Visual identity, Website, Animation,
Aalto University Experience Research Platform
2017-2018
Aalto Experience Platform is an open community for people interested in experience research. The platform fosters and promotes a multi-disciplinary approach to experience understanding and design by combining scientific, artistic, business, and technological angles to human experiences.
Rather than sticking on a fixed logo, the identity needed to embrace the universality and diversity of human experience. It is built around the ‘stick man (tikku-ukko)’ as the core element which is a basic human figure that anyone can easily draw. On top of that, the ‘L’ serves as the symbol of a platform that is an important carrier of the flexible identity.
Scope of work
: Brand identity guidelines, logo, print materials, promotional materials, powerpoint templates, website, video graphics
The geometrical elements of a stickman.
The dynamic spinner model of multi-disciplinary research which presents its flexibility without boundaries.
Promotional postcard.
Program and poster.
Powerpoint templates.
Website created using a Wordpress template with CSS customization.
