Hyvää ruokahalua!
The recipes of Korean culture for Finns
Bap – Korean Cookbook
Print design, Creative direction
Embassy of the Republic of Korea in Finland
2016
Bap is the first Korean cookbook in Finnish, published by Embassy of the Republic of Korea in Finland. The cookbook introduces 22 basic Korean recipes through stories of Korean culture and important events of life, such as birth, marriage and death.
Six Koreans, who have lived in Finland for several years, have collaborated for the book. 2000 copies have been distributed for free in Finland and E-book is available here.
Designers: June Seo, Su Park, Sunwha Park
Project manager: Sangwon Ryu
Writer: Heeyoung Han
Photographer: Jaeseong Park
Scope of work
: Layout design, symbol illustration, co-concept development
A map of Korean regional products.
To describe Korean food culture to Finns more competently, photos were combined Korean food with typical Finnish items; birch branches, grilled sausages, blueberries, firewood and a foraging tool. The recipes consist of familiar and purchasable ingredients in Finland.
Foraging: Korean namul (vegetable dish) and Finnish mushroom-picking knife. The right-bottom one is called Vuohenputkilisuke in Finnish that people rarely know.
Picnic: Kimbap and sausage.
Health: Chicken soup and birch tree for sauna.
Food for cure: porridge and blueberries.
Birth: Seaweed soup and helping hands.
Stored objects for winter: Kimchi and firewood.
Marriage: Noodle soup and pure white fabric.
Credits