An experimental eatery that suggests
food experience provoking your visual appetite
A Lot Pop-up Cafe
Visual identity, Experience design
Self-initiated
2017
A Lot is a Korean pop-up cafe, a collaborative food event with June Seo and Sol Baek, which was open in Helsinki for eight Sundays. Its name means a small piece of ground (lot) where we wanted to seed inspirations, cultivate ideas, and harvest fun with people through food experience. As a research on social food, Korean food and tea were presented using the connection between visual features and tastes.
Scope of work
: Visual identity, promotional materials, food experience design, pop-up cae running, food preparation, customer service
Ingredients-driven visual for oriental chicken porridge menu.
Korean chili paste sauce with nuts and meat options.
Dried fish based broth.
Korean earthy tea.
Visualizing tastes and the concept of a lot
into food expereience
A piece of 0,0025 m2 of green lot.
Soft earth balls: Stronger and deeper taste depending on the brightness of colours.
A LOT dessert trio: Stronger and deeper taste depending on the sharpness of shapes.
A LOT Trio is our tea tasting menu which you can start from a seed (cassia seed), continue with a root (solomon's seal) and finish with a grain (roasted barley). This way, we may be able to feel, taste, and thoroughly understand the course of nature.
Visual feedback from a customer.
The illustration for the Korean wraps meal for celebrating the 'wrap-up' on the last day.
Randomly provided seeds to customers as a reminder of the experience at A Lot on the last day.
Credits